Arabic-first skincare campaign built for everyday hydration.
Enigma Skincare Campaign
An Arabic-first skincare campaign highlighting natural, everyday hydration.
Enigma needed a campaign identity that felt premium but still approachable for everyday skincare buyers. I developed a visual direction that balances clean product focus with warm lifestyle context, then translated it into consistent social and retail-ready executions. The final system helped the brand communicate hydration benefits clearly while staying visually cohesive across campaign placements.
Challenge
Build trust and product clarity for an Arabic-speaking audience in a crowded skincare category.
Approach
Designed a campaign system with soft palettes, high-contrast product framing, and Arabic-first messaging hierarchy across post variations.
Outcome
Delivered a reusable campaign toolkit with consistent visual language for launch, seasonal refreshes, and ongoing social content.
Measured Outcomes
Campaign Variants
13 creatives
Delivery Window
2.5 weeks
Placement Scope
Social + retail
“The campaign system made every new post feel recognizable from the first second and easy for our team to scale.”
Marketing Lead, Enigma-Brand Marketing
Gallery
Design highlights
Key visuals that showcase the layout, typography, and brand system.
