Social media kit for Cairo International Book Fair and Alexandria distribution.
Dar Salah El-Din Book Fair Campaign
A cohesive Arabic social series highlighting booth locations, ticket info, author appearances, and seasonal greetings.
Dar Salah El-Din Publishing required a campaign that could communicate practical event information without losing visual warmth. I built a modular social design system covering fair dates, booth location, ticket details, WhatsApp contact, and retail distribution updates. The result was a readable, consistent Arabic campaign set that helped the brand present every announcement with one recognizable visual identity.
Challenge
Share dense event information quickly while keeping each post visually branded and easy to scan.
Approach
Created a modular post framework with clear Arabic typography hierarchy, event-specific blocks, and warm editorial visuals tied to publishing themes.
Outcome
Produced a complete social rollout that supported fair visibility, audience navigation, and promotional updates across multiple dates.
Measured Outcomes
Campaign Posts
10
Audience Regions
Cairo + Alexandria
Launch Timeline
3 weeks
“We finally had one visual language that let us publish updates quickly without sacrificing brand clarity.”
Communications Manager, Dar Salah El-Din-Publishing Team
Gallery
Design highlights
Key visuals that showcase the layout, typography, and brand system.
